Companies have large asset libraries that require a considerable amount of effort to access due to the various locations where the raw assets are stored. This includes stand -alone hard-drives and disparate network storage locations.
Raw media files do not have any inherent organization other than numbering, time stamps and physical drive labels.
Lack of organization created by having a decentralized content and asset environment, where assets are stored in multiple locations, and provide little to no metadata, make searching, discovering, and distributing painfully laborious.
Consumers need a quick, reliable way to find and use their rich content and asset libraries without compromising quality and accessibility.