Maximizing the visual quality of content is extremely important to customers to keep their viewers satisfied with the viewing experience and meeting their expectations. Studies reveal that a third of users leave a stream due to poor streaming quality and up to 25% loss in revenue for video services with average or poor quality experiences. With the explosion of OTT services competing for consumption, it is vital that quality not be a reason for a customer’s audience to churn or tune out. Living in a multi-device world with the explosive increase in customers’ OTT streaming services, the typical OTT viewer accesses content via three different devices and the expectation for quality has never been higher.  New devices appear in the market every six months approximately and the device fragmentation will continue to grow and be a challenge.